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  The Performance Logo process takes
the guesswork out of logo design.
  1
Our Proprietary intake process captures top business objectives, context and personality of your business 		2
Our Beyond Opinion process analysis aligns your strategy with your solutions that perform.		 3
Our Performance criteria strategically ensures objective decision-making throughout the process.		 4
Design solutions that help you perform: attracting new customers and increasing productivity.		  

We developed proven strategies to create a logo that helps build and improve your business. Our approach is far more effective and successful than the traditional creative process, which is focused on subjective and individual likes and dislikes and redundancies. We move “beyond opinion” into defining key business improving criteria and developing an identity based on those criteria.

  
   
  Let Performance Logo do what we do best – create a complete identity package for your company – so that you can focus on doing what you do best – managing your business.

We create logos and identities that perform based on a proven method that combines objective analysis, strategy and design. It begins with a proprietary intake process that involves answering key questions about your business.

Because you know your business best, you complete the intake survey. Though the time to complete the survey varies, typically our customers find that it takes (15-25 minutes). The survey asks you to look at your business from a variety of angles, identify your customers, describe your product or service, and outline your strategies and goals.

Because we know our business best, we objectively analyze your responses and identify strategic performance criteria. Within 7 days of receiving your completed intake survey, our team of experienced designers will create three high performing logos from which to choose.

   How the typical subjective creative process fails:
Typical creative approach is based on subjective and individual likes and dislikes. This leads to redundant, ineffective and random solutions not designed to perform for you, but to appease an individual taste. 		 


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